Universiti Putra Malaysia
Download Latest Complete Journal - JSSH Vol. 26 (T) Apr. 2018
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1
Full Article
(Downloads: 24)
Abstract (Viewed: 7)Employee engagement is crucial for a success of a company and therefore, in order to improve their engagement, the company should pay attention to factors such as a strong organisational culture, trustworthy transformational leadership, and job characteristics. This study analyses the influence of organisational culture, transformational leadership, and job characteristics on employee engagement. A set of questionnaires was distributed to 84 selected employees at XYZ and data obtained was subjected to regression analysis. Findings showed that organisational culture, transformational leadership, and job characteristics partially or simultaneously had positive influence on employee engagement. Employee engagement, job characteristics, organisational culture, transformational leadership
2
Full Article
(Downloads: 17)
Abstract (Viewed: 5)The purpose of this paper is to extend and share knowledge and information crucial to developing knowledge societies. Increasing the universal access to information in various domains is the key to enhance sustainable socio-economic development, building peace, and channelling intercultural communication. A pilot study was conducted using a case study approach and integrating two perspectives of knowledge value: the success of scholarly communication and knowledge sharing value for the scientific heritage archive. This study captures the research in the field of library and archival sciences, and embarks on the consideration that Leiden University in The Netherlands and Universitas Padjadjaran in Bandung, Indonesia as long-time counterpart and significant memory institutions share interests in the preservation, access and promotion of the important, yet not fully disclosed scientific heritage archive at LEAD for safeguarding this cultural legacy for present and future generations in both countries. This is a follow-up study of First Phase, and the current phase involved the ordering of over 40.000 documents and the digitisation of more than 40.000 catalogue cards. The research encompasses the conceptual model for knowledge network development with a view to contributing to its overall preservation and universal access.Knowledge-sharing, LEAD Programme, Scholarly communication, Scientific Heritage Archive
3
Full Article
(Downloads: 15)
Abstract (Viewed: 3)The aim of this paper is to understand consumer online purchase intention of groceries. It examines how brand preference, shopping convenience, and adoption level influence purchase intention, and to identify market segmentation of online groceries in Jakarta; the three independent variables are used as segmentation basis. This is an associative-descriptive research based on a survey of 200 respondents in Jakarta. Data is analysed using linear regression and cluster analysis. The results show brand preference, shopping convenience, and consumer adoption level significantly influence purchase intention. Using these independent variables, this research categorised four groups of online shoppers in Jakarta that consist of trail blazer that can be approached by online brand community, socialiser that can be lured by utilising their purchasing data history to create personalised offering, assured achiever that can be reached through educating the market, and community traditionalist that can be approached using a pricing strategy. Adoption level, brand preference market, convenience, online grocery shopping, purchase intention, segmentation
4
Full Article
(Downloads: 13)
Abstract (Viewed: 3)In recent years online-based transport modes have become popular in Jakarta. These ride hailing applications (apps) provide many benefits. The purpose of this research is to determine the effect of their quality of service on customer satisfaction and their impact on customer loyalty. Correlations analysis and SPSS are used to analyse data obtained from questionnaires distributed to 100 GrabCar users in Jakarta. A simple random sampling technique was employed to recruit the respondents. The results of this research showed that service quality has a positive and significant impact on customer satisfaction and has a positive but not significant impact on customer loyalty. This study can be used to help online based transportation apps develop a better strategy to improve the quality of their service by boosting customer satisfaction which in turn will increase customer loyalty. Customer satisfaction, customer loyalty, grabcar, ride hailing apps, service quality
5
Full Article
(Downloads: 9)
Abstract (Viewed: 2)This study is aimed at analysing the effect of Emotional Intelligence, Quality of Work Life and Stress on civil servants of Mahakam Ulu Regency and their intention to leave. It uses descriptive verification method based on quantitative analysis of 100 civil servants. A Structural Equation Modelling (SEM) technique is used for analysis. Results show negative job performance is significantly associated with job stress and intention to leave; however, good job performance is significantly associated with Quality of Work Life (QWL) and emotional intelligence. The results also show a positive association between emotional intelligence and QWL to performance, with a negative relationship to intention to leave. Therefore, to improve the performance of employees, emotional intelligence, quality of work life and lowering work stress will reduce likelihood of employee's intentions to leave. Civil servants, emotional intelligence, intention to leave, performance, quality of work life, stress
6
Full Article
(Downloads: 13)
Abstract (Viewed: 2)The objective of this paper was to examine the impact of brand image on purchase decision of nitrogen at PERTAMINA Gas Stations. It used associative research and data was collected through a field survey from three Green Nitrogen outlets at different PERTAMINA Gas Stations. A set of questionnaires was distributed to 114 customers of green nitrogen outlets in Jakarta. Multiple regression analysis assessed the impact on purchase decision of three key constructs of brand image, including corporate image, user image, and product image. The results showed three components, namely corporate image, user image, and product image simultaneously had a significant influence on the purchase decision. However, corporate image and product image were variables that had a significant influence. Product image was a variable that had the most significant influence, while user image had no significant influence on purchase decision. Brand image, corporate image, product image, purchase decision, user image
7
Full Article
(Downloads: 15)
Abstract (Viewed: 3)Quality of a product is a key to improving a company's competitiveness. PT. "X" is a company engaged in plastic waste processing. It converts the waste into a floor carpet. The purpose of this study was to determine the number of sigma levels generated by PT. "X" in producing Floor covering, what caused the defects and how to reduce defective products using Six Sigma methods based on DMAIC step. Data for the study was collected from interviews and production statistics. The results showed the level of product quality was sigma 3.67, which is an average industry standard for Indonesia. Further, it was found that man (worker) is the major factor for occurrence of defective products. Therefore, a new employment policy at PT. "X" is needed. Defective products, DMAIC, quality control, Six Sigma
8
Full Article
(Downloads: 9)
Abstract (Viewed: 1)This research examines how promotional activities act as a moderator between brand equity and intensity of distribution channel. In this research, sales promotion is the monetary promotion. By using a good sales promotion, the company will know the customer perception of the brand. Previous studies have stated that monetary promotion is a key element in a successful marketing strategy. The management of hypermarkets needs to understand the dynamic of monetary promotion and conceive new ways of organising and executing hypermarket activities that add values to customers. A total of 100 shoppers at a selected hypermarket was used as samples. This study adopted a customer-based approach to address consumer aspects affecting brand awareness, perceived quality, brand association, and brand loyalty. The unit of analysis were Indonesian consumers who are familiar with Antis brand and actively shop at Carrefour's Puri Hypermarket Jakarta, Indonesia. Data was analysed using Structural Equation Modelling-Partial Least Square (PLS-SEM) method. The results showed intensity of distribution channels had a positive significant influence on perceived quality, brand awareness, brand association, and brand loyalty. Monetary promotion did not have any association between intensity of distribution channel and perceived quality, brand awareness, and brand association. Brand equity, intensity of distribution channel, monetary promotion
9
Full Article
(Downloads: 12)
Abstract (Viewed: 1)The purpose of this study is to identify factors that drive knowledge sharing among lecturers in conducting research that can support faculty performance, and examine the effect of knowledge sharing and its impact on the performance of lecturers. A cluster random sampling method was used to recruit 106 out of 164 lecturers in the School of Business Management as respondents for this study. Structural Equation Modeling (SEM) with WarpPLS Software 4.0 is used for data analysis. The most influential factor is knowledge sharing motivator. Knowledge sharing had the positive and significant effect on the performance of lecturers. It means that lecturers already conduct knowledge sharing to improve their research quality. Knowledge sharing, lecturer, performance
10
Full Article
(Downloads: 9)
Abstract (Viewed: 1)This paper is an overview of how an internal engagement program - supported by effective gamification approach - can motivate an employee to take an active role in health promotion and at the same time create positive brand awareness. The method used was a series of challenges with each challenge designed to convey a particular message and objective to promote a healthy environment. Results showed that this approach attracted the participation of 181 (90%) branch offices with 69 branch offices (38%) participated in all challenges. A total of 2,530 tweets produced more than 15 million impressions in the social media platform. A new perspective from the organisation in using social media to promote the brand and internal activities started to develop. In conclusion, gamification can be used to optimise a corporate employee engagement program not only to achieve its internal objective but also to push for an active health promotion program for the community. These activities can boost positive brand awareness. Brand awareness, employee, health promotion, internal engagement program, gamification, social media
11
Full Article
(Downloads: 10)
Abstract (Viewed: 3)Job promotion is usually encountered with very complex problems, such as unfairness, non-standard assessment criteria, mistaken strictness, and subjective emotion in the selection of candidate employees to be promoted. This study was conducted in PT XYZ, a small company which had problems in selecting and evaluating the candidate employees for some higher positions in an attempt of improving the effectiveness of their employees' performance. The respondents were nine employees with different positions. The Analytical Hierarchy Process (AHP) system, Expert Choice software, interview, and questionnaire were used to solve the problem. The results show: first, shift 3 supervisor is eligible to get promoted to line A supervisor. Second, shift 1 supervisor is eligible to be promoted to line B supervisor; and third, line B supervisor is more qualified to be promoted to a production manager than supervisor A. They are eligible to be promoted because they have met the criteria according to standard of the performance appraisal using AHP. AHP, performance appraisal, promotion selection
12
Full Article
(Downloads: 7)
Abstract (Viewed: 2)Stimulating the development of local Small Medium Enterprises (SME) has been an important agenda for Indonesia to strengthen its local and regional economy. The SMEs here have their own unique characteristics. The government had set up Enterprise Resource Planning (ERP) system to improve SME's business process and to share knowledge. However, implementing a successful ERP comes with its own challenges. This research investigated the factors that led to a successful ERP implementation. Using case studies, in-depth interview and observation at Trinity Era Aplikasindo, one of SAP representatives in Indonesia, as well as literature review, this study found factors such as Top Management support, good change management, and training have a significant impact on a successful ERP implementation in SME. This article discusses a comprehensive approach to understanding how ERP contributes to the success of SMEs. Business improvement, critical success factor, enterprise resource planning, sharing of knowledge, SMEs
13
Full Article
(Downloads: 7)
Abstract (Viewed: 3)This paper examines to which extent apprenticeship model of learning can influence entrepreneurial attitudes and motivation of students. This is a quasi-experimental study using pre-post-test design. Participants were 40 students of Business Management Education Program, Faculty of Economics and Business Education, Universitas Pendidikan Indonesia (UPI), class of 2013. The paired sample t-test was used to test the hypothesis. Results showed a significant improvement in entrepreneurial attitudes and motivation of students as a result of the implementation of the model. Apprenticeship model of learning, entrepreneurial attitudes, entrepreneurial motivation
14
Full Article
(Downloads: 14)
Abstract (Viewed: 5)This study is aimed at investigating the characteristics and acceptance of e-banking services in South Tangerang, based on the variables of Technology Acceptance Model (TAM). The aim is to increase the number the users of E-Banking Services in South Tangerang. Data was analysed using SPSS software. The results showed 51% of e-banking users here have used its services between six months and 1.5 years where the frequency of e-banking service usage per week is not less than ten times. About 31% of e-banking users of South Tangerang have made the largest transaction between IDR 1,501,000 - IDR 5,000,000. Since most of the e-banking users in South Tangerang work, 53% of them use the services during the day (08.01 - 15.00). Of all TAM variables, the variables which have the largest path coefficient value is behavioural intention, namely 0.320. It means that this variable has the greatest influence on actual use or adoption of e-banking service in South Tangerang. Behavioural intention, E-Banking adoption, path analysis, technology acceptance model
15
Full Article
(Downloads: 12)
Abstract (Viewed: 3)This research aims to identify the relationship between motivation drivers, social media perception and eWOM behaviour. A social network paradigm and a human-computer interaction concept is used to predict the type of eWOM, whether as an in-group or out-of-group. The study used a cross-sectional quantitative survey to test the hypotheses. A convenient sampling method was used to recruit 158 respondents, aged between 18 and 25 years, who were social media users. Data was analysed using a regression analysis. Mood enhancement was found as a significant predictor for experiential learning and escapism. Escapism in turn was found to be a significant predictor for social interactions. Both experiential learning and social interactions were discovered to be significant predictors for all social media perceptions: openness, participation, connectedness, conversationality, and commonality. Only social media perceptions, openness, and connectedness were found to be significant predictors for eWOM, for in-group and out-of-group. Social media motivation drivers that promote learning and social interactions can be used to make social media users proactive in engaging with the brand. The underlying social media motivation drivers create social media perceptions that demand the need for social media to be creative, adaptable, and sociable. Electronic word of mouth, in-group and out-of-group, motivation drivers, social media, social network
16
Full Article
(Downloads: 6)
Abstract (Viewed: 3)The purpose of this study is to examine brand personality and its impact on the environment via social actions which in turn has an effect on brand attitude. A brand archetypal platform is used: hero and caregiver. A hero is depicted as a kindly-powerful, brave figure, who fights against evil, defends the weak and the needy with the hero emerging as an ultimate victor. Unlike a hero who is associated with violence, a caregiver has an image of tenderness and caring. This research is based on an experimental method designed to test perception of two company's cause-related marketing (CRM) programmes. Experimental stimulus is created in the form of reading that consists of text and images regarding the CRM programme. The result shows that brands are imaged as a hero and as a caregiver as well. Both archetypes are equally strong and perceived as the personality of a brand that performs CRM. Ultimately, these hero and caregiver brand personalities have positive effects on consumer attitudes toward CRM and brand. Brand personality, brand attitude, cause-related marketing, environment, hero and caregiver archetype
17
Full Article
(Downloads: 5)
Abstract (Viewed: 2)Telecommunications operators need to solution to extend the lifecycle of Base Transceiver Station (BTS) to minimise their capital expenditure (Capex). Currently, there is a single tower for single operator, which means the business is not managed optimally. This study aims to optimise existing BTSs by maximising its capacity and its strategic location via Particle Swarm Optimisation (PSO). The PSO is aimed at reducing the number of towers and encourage sharing between operators. Based on PSO data by optimising existing BTS capacity and tower sharing, a 72% reduction in capex can be achieved. Therefore, infrastructure sharing is vital to reduce Capex problem faced by the operators. The study proposes open access among operators. Base Transceiver Station, capacity, location, operators, Particle Swarm Optimisation, tower sharing
18
Full Article
(Downloads: 10)
Abstract (Viewed: 2)Accounting information systems (AIS) is a tool to help a company's daily operations and assist management in decision-making. An integrated information system is usually used to achieve user satisfaction. Thus, AIS is used to improve the quality of improve the business processes of a company to improve its efficiency. The sample for this study was 61 state-owned enterprises and explanatory cross-sectional survey was conducted among the heads of accounting department, chief financial officer and the head (branch manager). Structural Equation Modelling (SEM) approach and Partial Least Square (PLS) were used to analyse data obtained. The results showed business processes affected the accounting information system. Accounting Information Systems, business process
19
Full Article
(Downloads: 7)
Abstract (Viewed: 3)Knowledge Management (KM) has been considered to be an integral and essential part of an organisation. KM holds a role in making tacit knowledge explicit knowledge. An organisation needs to implement KM system (KMS) to accommodate the needs of knowledge sharing in an organisation. Many kinds of facilitating factors are required when implementing knowledge management system. KMS readiness measurement allows an organisation to evaluate its capability for effective knowledge sharing before KMS is implemented. This research aims to elaborate the readiness of KMS model based on people, organisational structure, culture, process and information technology. Implementation, knowledge management, knowledge management system, readiness
20
Full Article
(Downloads: 6)
Abstract (Viewed: 2)This study looks at public relations in conducting brand storytelling. It discusses how to create a strong brand through storytelling. Public relations used employees' and customers' positive experiences to develop and communicate brand values through storytelling. The brand story must be consistent, compelling, and genuine. The use of social media in brand storytelling also improved public engagements, and it eventually made public feel that they are part of the brand. This research is a descriptive qualitative research. Brand storytelling, brand value, positive experience, public relations, social media
21
Full Article
(Downloads: 7)
Abstract (Viewed: 2)Pursuing the Environment-Serving-Organisation (ESO)-based view this research aims to investigate firm's capabilities in gaining competitive advantage at the automobile manufacturing industry. It shows that more formal and adaptable strategic planning and relevant synergy mentality based on the understanding of environmental turbulence level, helps maintain and increase a firm's competitiveness. Using structural equation modelling, business environmental turbulence from ESO-based view strongly and favourably affects a company's strategic planning and synergy mentality. Environmental turbulence, firm performance, strategic planning, synergy mentality, strategic aggressiveness
22
Full Article
(Downloads: 13)
Abstract (Viewed: 3)Reputation is one of the most important elements for service companies. There are two objectives of this study (1) to explore awareness of corporate reputation in 4-star and 5-star hotels; (2) to examine corporate efforts to gain corporate reputation in 4-star to 5-star hotels. The hotels studied are Grand Aston Yogyakarta (5-star hotel) and Swiss-Belinn Makassar Hotel (4-star hotel). The research uses a descriptive qualitative method; data was collected using semi-structured interviews and virtual observation. Results showed that both hotels are aware of corporate reputation in the service industry, and have implemented Grunig's two-way asymmetrical model. However, both hotels do not have a particular strategy and seem to be overwhelmed with the information in social media. Each hotel needs to implement social media policy and strategy to gain insight into stakeholders' feedbacks and current trends. Corporate Reputation, service companies, reputation awareness
23
Full Article
(Downloads: 7)
Abstract (Viewed: 2)The number of online news media in Indonesia is growing rapidly yet media research, it is focused on its function as a tool of democracy. Like other businesses on the Internet, online news media needs to be open to innovation in the newsroom and know how to market their product through search engine optimization (SEO). This article adopts a constructivist innovation approach in the newsroom to understand the online news media production process that utilizes Search Engine Optimization (SEO). The research was conducted by ethnography method in three major online news media in Indonesia namely liputan6.com, detik.com and metrotvnews.com during January-March 2017. The research data was obtained from interviews with more than 30 journalists and observations in the newsroom. Results show that structure of an organization, work practice, and attitude influences the adoption of SEO in the newsroom. Indonesia online news media, innovation in newsroom, search engine marketing, search engine optimization (SEO)
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Full Article
(Downloads: 13)
Abstract (Viewed: 2)This study discusses the potential of the Dieng Kulon Tourism village (central java province), as one of the National Strategic Tourism Areas in Indonesia, in the areas of attraction, accessibility, amenities, ancillaries, available package and activity. An observation method, was adopted to analyze 'tourist area life-cycle' (TALC) model. Additionally, in-depth interviews were subsequently were combined with secondary data. The research results indicated Dieng Kulon tourism village has the potential to develop as a National Strategic Tourism Area, and based on Tourist Area Life Cycle (TALC) model, Dieng Kulon Tourism village is in the development phase. Dieng Kulon village, National Strategic Tourism Area, Tourist Area life-cyclep
25
Full Article
(Downloads: 10)
Abstract (Viewed: 2)The purpose of this study is to examine the effects of performance expectation, quality system, and user satisfaction toward corporate taxpayers' interest using e-filing system. The population of this study were 1.733 corporate taxpayers who are registered with Tax Office of Central Jakarta as respondents, and the samples were 100 respondents from the population. This study uses a non-probability convenience sampling technique and data was obtained from questionnaires distributed to the respondents. The study shows the variable of performance expectations, system quality, and user satisfaction simultaneously have a significant effect on corporate tax payer's interest using e-filing system and among those variables, the system quality is the most dominant. E-filing, performance expectations, quality system, user satisfaction
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Full Article
(Downloads: 11)
Abstract (Viewed: 3)This study aimed to determine the effect of employees' job satisfaction on organisational commitment in BRI Sharia Bandung branch. Employing a quantitative approach, subjects of this research were 48 employees of Bank Rakyat Indonesia (BRI) Sharia Bandung branch. Data was obtained from questionnaires and which were measured using two variables: independent variables, i.e. employees' job satisfaction and dependent variable, i.e. organisational commitment. The type of research was verification, and the method used was an explanatory survey with probability sampling technique. Data analysis technique used was a verification analysis with simple linear regression. The findings showed that employees' job satisfaction affects their organisational commitment. Job satisfaction, organisational commitment, Sharia Bank

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