Pertanika · Universiti Putra Malaysia Press

Pertanika Proceedings

An open-access proceedings series for conferences in all research fields, turning conference output into citable, DOI-assigned publications.

e-ISSN 3083-9475 4–6 pages per paper
Proceedings paper

Entrepreneurship in the Metaphors of Chinese University Students, Teachers, and Practitioners: An Elicited Metaphor Analysis

Yanchuan Geng, Xiaoxue Zhu, and Kangyan Yin

https://doi.org/10.47836/pp.2.1.001
KeywordsCultural model, elicited metaphor analysis, entrepreneurship, higher education
Paper content

Abstract

This paper examines the attitudes and perceptions towards “entrepreneurship” from stakeholders’ perspectives. Based on the questionnaires collected from 56 university students, 10 teachers, and 11 practitioners, the socio-demographic information suggest the importance of considering cultural and societal factors in students’ entrepreneurial endeavours, such as family economic status and parental education. Metaphor analysis highlights the perceptual differences in goal orientations (i.e., “either win or lose” for students, “specific goals to achieve” for teachers, “multiple and dynamic goals” for practitioners) and entrepreneurial considerations (e.g., “uncertainty” for students, “creativity” for teachers, and “virtues” for practitioners), suggesting the needs to bridge the gaps to facilitate entrepreneurial education in China.