PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

This study aims to review and analyse key factors influencing the growth of Malaysia’s halal industry by looking at research from 2019 to 2023 using Scopus data. The goal is to better understand the factors shaping the development of the halal industry in Malaysia. The study uses a Systematic Literature Review (SLR) and bibliometric analysis (BA) to carefully review current research. It follows the PRISMA Protocol, which involves steps like identifying, screening, and evaluating relevant studies. The findings highlight that (1) sustainability has been a major focus in halal industry research over the past five years; (2) in addition to sustainability, halal policy and halal brand management have been frequently studied; (3) research on halal policy covers topics like certification, standards, and supply chains, and; (4) halal brand management research focuses on stakeholder management, brand loyalty, brand positioning, and culture. This study contributes by summarising and organising key terms and factors that influence the development of Malaysia’s halal industry. It suggests that future research should use methods from different fields to explore emerging topics. Finally, this review offers insights and recommendations for future research and industrial players by identifying factors that either connect or disconnect within the halal industry ecosystem.

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