PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

This study aims to examine the determinants of consumer experience and satisfaction in relation to Halal cosmetics products based on Sheth's Theory of Consumption Value. The 359 Muslim and non-Muslim respondents in this study were between 16 and 64 years, residing in urban Malaysia, Wilayah Persekutuan (Kuala Lumpur), Northern states (Pulau Pinang), Southern states (Melaka and Johor), Western States (Selangor), East Coast (Kuantan and Terengganu), Sabah and Sarawak. Findings of this study show that respondents are predominantly influenced by both social value and emotional value towards halal cosmetics products. This study therefore, offers guidelines to halal manufacturers in expanding their market, achieve competitive advantage, and governmental organisations to encourage halal consumption.