PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

The main objective of this research was to develop an implementation process of the newly developed continuous improvement (CI) model — NAMS Cycle. Erecting on the affirmative postmodernism philosophy, fundamental epistemological foundations of this research are the Qur’en and the Sunnah of the Prophet (peace be upon him) and the contributions of scholars in Islam. A qualitative methodology was adopted to conduct this research. Data were collected through focus group discussions (FGD) and semi-structured in-depth interviews and were analysed manually. Based on the data, the researchers had finalised a five-step implementation process of the NAMS cycle started with decision making and followed by education and training, implementation, evaluation, and corrective measures. Organisations should test its practicability by implementing the model.