Religious theology was developed to build a movement to respond to environmental conservation based on Islam (eco-Islam). It is an effort to realize an integral awareness in instilling ethics, particularly in the perspective of da’wah based on environmental preservation, and has a vision of positive education in response to the current environmental crisis and problems. Consequently, this qualitative study employed documentation methods, using books, scientific journals, and websites for data collection. The content analysis was used to capture the meaning and involved three stages; first, an inventory of texts relevant to various literature topics. The second stage was the process and context of understanding in observing the world of texts and writers with different socio-cultural and scientific backgrounds. At the same time, the third was analysis, involving the construction of text meanings by considering the context. The results show that 1) the principles of da’wah Qur’aniyah (da’wah in the Koran) as a value base in ecofriendly theology (ecotheology) are, first, the essence of a believer in the belief that Allah is the first creator of the environment. Second, there are three pillars of faith in development: belief in the necessity, humans are creatures of development, and true development the sustainability. Third, caring for the environment is part of faith 2) Gender insight in conservation-based da’wah ecotheology specifies that every individual has a balance of feminine and masculine characters in them. 3) Proactive ecospirituality as the objectification of environmentally friendly da’wah is human behavior in interacting with the environment determined by theological and ideological awareness.

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