PERTANIKA JOURNAL OF SOCIAL SCIENCES AND HUMANITIES

Longmen calligraphy is one of the highest achievements of Weibei calligraphy and plays a significant role in helping young learners acquire Weibei calligraphy skills. Chinese calligraphy is a compulsory subject for young learners; however, their interest in learning calligraphy has declined in recent years. This study investigates the expectations and satisfaction of young Chinese visitors regarding the image symbolism of Longmen calligraphy works. A quantitative research approach was adopted, and Importance-Performance Analysis (IPA) was employed to analyse the data. The sample consisted of 407 young visitors to the Longmen Grottoes. The study examined visitors’ expectations and satisfaction levels to identify their preferences for the image symbolism of five selected calligraphy works. Based on the findings, this study proposes strategies to enhance young people’s interest in learning calligraphy.