This essay examines the non-violent rhetorical situation of the Chipko movement in India. According to Kirkscey (2007), Lucas (2006) and Gorsevski (2004), efforts to understand non-Western movements and non-violent rhetoric have long been sidelined in comparison to understanding movements in the West and those that are more aggressive in manner. This study hopes to fill in the gap in scholarship by highlighting the non-violent approach employed by the Chipko movement using Bitzer's (1968) rhetorical situation as a theoretical framework. The essay looks into the rhetorical situation of the movement, focussing on its exigency, audience and constraints. Later, an assessment of the Chipko movement's response as rhetor is offered. How Satyagraha (Gandhi's non-violent form of protest) influenced the movement's method will also be considered. The analysis suggests that the Chipko movement's non-violent tactics of saving the trees proves to be fitting and effective.