Azmawani Abd Rahman, Nitty Hirawaty Kamarulzaman and Murali Sambasivan
Pertanika Journal of Tropical Agricultural Science, Volume 21, Issue S, June 2013
Keywords: Technology adoption, culture, performance, food processing industry, Malaysia
Published on:
The present study focuses on the technological adoption behaviour of Malaysian food-processing SMEs that have the intention to adopt advanced technology for their manufacturing operation, but yet to adopt it. In particular, it investigates the relationship between organizational culture and firm performance as well as the relationship between firm performance and technological adoption behaviour. As these firms have yet to adoptadvanced technology, the present study investigates their technological adoption behavior in terms of perception on benefits and obstacles towards the technology adoption. Based on the data collected through a questionnaire survey, it was found that some organizational culture (specifically, group culture, and rationale culture) enhanced performance, while others did not. Meanwhile, performing firms are more favourable in terms of their technology adoption behaviour compared to the less-performing firms. Performing firms perceived more benefits and fewer obstacles related to knowledge and people compared to the less-performing firms. The study offers implications for both theory and practice.
ISSN 1511-3701
e-ISSN 2231-8542