Malaysian Higher Educational Institution (HEI) needs to allocate adequate building spaces and facilities to support the increasing number of tertiary student population, particularly and consequently realising the objective to make Malaysia the Asian Education Hub by 2020. However, a huge sum of capital is required to develop the projects, and relying upon the government funding alone is almost impossible. Therefore, both public and private sectors need to cooperate to accumulate all the necessary resources including capitals. For this reason, Public Private Partnership (PPP) was launched to attain financial resources purposely for higher educational projects. Nevertheless, the concession price is the main capital problem in PPP HEI projects and finding the concession price itself is a tedious task. Thus, the research aims to establish a system dynamic model based on concession price model (financial model) for Higher Educational Institution. The developed price model for PPP HEI projects is created using data from observation and case study. The prototype of concession price model (system dynamic model) consists of a set of cause effect diagrams. It is verified by Net Present Value (NPV) graft that exceeds zero and keeps on increasing with time. The developed system dynamic model provides better pricing of PPP projects that are going to be a useful tool for all stakeholders.