Home / Regular Issue / JTAS Vol. 26 (3) Sep. 2018 / JSSH-2066-2017

 

Orchid Consortium Communication Network in Indonesia

Dyah Gandasari, Sarwititi Sarwoprasodjo, Basita Ginting and Djoko Susanto

Pertanika Journal of Tropical Agricultural Science, Volume 26, Issue 3, September 2018

Keywords: Alliance, communication networks, consortium, information sources, orchid

Published on: 28 Sep 2018

The problems of the national orchid industry, include small scale business, lack of seed stock, lack of mastery of cultivation and post-harvest technology, low quality and quantity of production, inadequate market linkages, and poor coordination, need collective cooperation among actors. The development of Indonesia's orchid agribusiness should be realized by building alliance to increase the added value and competitiveness of the Indonesian orchid. The consortium of orchids is expected to find a solution to overcome those orchid problems and to design future orchid business development. The purposes of this study was to determine the actor who played the local, global and betweenness centrality and to see the relationship dynamics of the group. The method used for this research was through survey. Data were collected by interview using a questionnaire. This current research used census sampling techniques. Communication networks were analyzed using Ucinet 6 software. The results of the study show: 1) orchid clonal propagation: the stars are educational organisation and research & development organisation, the population is homogeneous, the centrality index is about 9.55%; 2) the orchid cultivation SOP: the star is governmental public services organisation, the population is homogeneous, the centrality index is about 23.09%; 3) orchid domestic market: the star is agribusiness organisation, the population is homogeneous, the centrality index is about 2.56%; 4) orchid area development: the star is governmental services organisation, the population is heterogeneous, the centrality index is about 7.27%.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID

JSSH-2066-2017

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