This paper examines the extent of the initiatives and change created as the result of social innovation activities in start-ups carried out by youths who live in marginalised communities in Malaysia. The targeted samples were between the ages of 20 and 25 years old. The empirical process involved capturing both tacit and explicit entrepreneurial values in building social innovation moves. This was to fulfil the urgent need for an innovative social innovation model that examines the current trend among youth start-ups. The research adopted the descriptive correlational research design and involved a total of 423 young start-ups. This sampling frame included young entrepreneurs who had engaged in social innovation and micro businesses in Miri and Kuching, Sarawak and the East Coast region of Malaysia. It conceptualised the process of social innovation, its core activities (social entrepreneurship) and the traits of the social entrepreneurs and was supported by their desire to provide solutions to the world's most pressing issues (the creation of social enterprise). This was tested using structural equation modelling. The Confirmatory Factor Analysis (CFA) procedure was employed to validate the measurement model of the latent constructs involved. All the constructs had achieved threshold validity and reliability. The findings revealed that the model also supports the robustness of the European Commission of Social Innovation (2013) and the Malaysia Model of Social Innovation (Raja Suzana, 2016). One of the implications is on the outcome of social innovation initiatives. It can be concluded that this paper provides insight into and develops a new model of social innovation. The greatest change was in the productive powers of society and the passion of this group of individuals. The outcomes contributed to both sound practical and theoretical aspects of social innovation value and a model of new venture using social innovation. This paper also contributes to the how and what that create change in this particular context before determining a solution.