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Exploring the Roles of Social Media Content Marketing (SMCM) Towards Return on Investment (ROI): A Conceptual Paper
Nur Syakirah Ahmad, Saridan Abu Bakar and Rosidah Musa
Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, February 2017
Keywords: Brand Awareness, content Marketing, Return on Investment (ROI), Social Media Marketing
Published on: 11 Sep 2017
Social Media Content Marketing (SMCM) is a tool-kit to increase sales. Content marketing is a crucial element which can increase the return on investment (ROI). The purpose of this study is to identify the impact of SMCM towards the ROI. It aims to develop a SMCM framework which can maximise a firm's ROI performance.
ISSN 1511-3701
e-ISSN 2231-8542
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