This study adopted a mix research methodology to analyse factors influencing Indonesians' choice of talk show programme. It found themes, timing of the programme, the actors' performances and the appropriateness of the show were the main factors. Additionally, interests, value of entertainment if it was inspirational and informative, language used, duration of advertisement, presenter, guests, content and the influence of social groups (friends and family) played a role. These can be categorised as sensibility, contentment, fondness, and suitability.