e-ISSN 2231-8542
ISSN 1511-3701

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The Effect of the Diffusion of University Website Innovation on Student Behaviour of State and Private Universities: A Comparative Study

Abdurachman, E. and Sriwardiningsih, E.

Pertanika Journal of Tropical Agricultural Science, Volume 24, Issue S, June 2016

Keywords: Diffusion of Innovation, Satisfaction, Website Service, Consumer Behaviour

Published on: 10 November 2016

This research aims to investigate the diffusion level of website innovation by the students. The objective is to find out whether student satisfaction is an intervening factor in adoption behaviour. The research model is applied on two groups, one at the State University, the other at a Private University. in Jakarta and West Java. The data is analysed using Structure Equation Model using Wrap PLS. The results show that overall, the relationship between variables in the Private Universities is stronger than in State Universities suggesting students in the Private University are more diffused by innovation than those in the State University.

ISSN 1511-3701

e-ISSN 2231-8542

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