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Relationship between the Critical Factors for Success in Training Service Quality in UKM

Ab Rahman, M. N., Mohamed, M. S., Wahab, D. A., Saibani, N.and Rafique, M. Z.

Pertanika Journal of Tropical Agricultural Science, Volume 24, Issue S, April 2016

Keywords: Customer satisfaction, correlation, quality, quality of service, training, students

Published on: 8 Sep 2016

Quality is something that should be given emphasis in all work and every activity undertaken. If quality becomes the priority, results will have an impact. Therefore, quality should be emphasised. Keeping this in view, the leading objective of this study is to identify the relationship between critical factors for success in training services that will influence student satisfaction by organising training in UniversitiKebangsaan Malaysia (UKM). The factors involved are the object quality, process quality, quality of the infrastructure, the quality of interaction and environmental quality. A questionnaire was developed and distributed to the students who had participated in the training organised by UKM. Frequency analysis and correlation analysis were used to analyse the data collected. Model validation is carried out to obtain the validity and sustainability of the model developed. The overall results of the analysis revealed that the highest Pearson value, which approximates the value of 1, is between the interaction quality and the environmental quality, which is 0.84. This high correlation indicates a strong relationship between the interaction quality and the environmental quality. The relationship of the object quality and the quality of infrastructure gives the lowest Pearson value of 0.651. There are proposals to improve the quality of training in the future, such as extending the period of training, diversifying activities and training content to be more attractive and using the online registration approach to simplify work processes and save time. The evaluation of this study should be taken into account to ensure that the defect can be overcome and to strengthen the training service management at the university.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID

JSSH-S0223-2016

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