e-ISSN 2231-8542
ISSN 1511-3701
Lee, L. Y. and Cheah, Y. K.
Pertanika Journal of Tropical Agricultural Science, Volume 22, Issue 1, March 2014
Keywords: Congestion, monorail, transportation, willingness-to-pay, Malaysia
Published on:
The main objective of this study is to examine the determinants of consumers' willingness-to-pay for monorail transportation in Penang (Malaysia). Cross sectional primary survey data with a total of 498 respondents is used for the analysis via a censored regression model. The results demonstrate that habit of recycling, experience in using urban rail-based transportation and problems of insufficient cark parks have the significant effects on the willingness-to-pay for a trip of monorail to travel to work. Whereas, age, gender, ethnicity, income, education and personal perspective on public transportation system are found to have no significant impact on the willingness-to-pay for a trip of monorail to travel to work. Based on these findings, several policies are recommended.
ISSN 1511-3701
e-ISSN 2231-8542