e-ISSN 2231-8542
ISSN 1511-3701

Home / Regular Issue / JTAS Vol. 25 (S) Aug. 2017 / JSSH-S0638-2018


Overcoming Business Obstacles: A Case Study of Young Entrepreneurs in Malang


Pertanika Journal of Tropical Agricultural Science, Volume 25, Issue S, August 2017

Keywords: Awareness, environment, innovative, personality, profit motive, young entrepreneurs

Published on: 28 Jun 2018

Choosing entrepreneurship as a career at a young age is influenced by personality, demography and environment. This research attempts to find out how these factors help young entrepreneurs realise their business ideas and the obstacles they have to overcome to evolve their business. The methods employed in this study are in-depth interviews and observation of selected respondents. Findings show that being an entrepreneur is highly influenced by awareness and by profit motives. The awareness was from reading and a desire to be innovative that have inspired young entrepreneurs to exploit business opportunities. Business obstacles are due to licensing difficulties and lack of parental support.

ISSN 1511-3701

e-ISSN 2231-8542

Article ID


Download Full Article PDF

Share this article

Recent Articles